Boby Chemmanur International Group
Boby Chemmanur International Group, with its roots dating back to 1863, has emerged as a renowned brand in the jewelry industry. Originating from Varanthirappilly in Thrissur, Kerala, the group has built a legacy of excellence. It has captivated the Indian public with its contemporary designs and unwavering commitment to customer-centric creations. The group's relentless innovation has also introduced unique business opportunities that empower customers to achieve substantial returns. Today, Boby Chemmanur International Group stands as a celebrated brand, touching the lives of nearly 19 crore people worldwide.
Kerala, India
1863
Conglomerate
5000+
Available upon request
Challenge
Boby Chemmanur International Group faced a significant challenge: their Facebook page had a relatively modest following of 20,000 followers. Additionally, they had set specific goals to expand their reach and engagement while driving registrations for their Blood Bank Campaign.
Results
Through our user-centered approach, we achieved remarkable results for Boby Chemmanur International Group. Their Facebook page saw an astonishing 38 million engagements, a testament to the campaign's effectiveness. More impressively, we surpassed the follower count goal, reaching a substantial 2.2 million followers.
9,900%
Increase in follower counts
1800%
Increase in page enagements
400%
Increase in website visitors
Process
Our process for Boby Chemmanur International Group began with a thorough analysis of their target audience. We delved deep into understanding the demographics, interests, and behaviors of their existing followers and those who would potentially engage with the Blood Bank Campaign. This information served as the foundation for our content strategy.
Next, we curated highly engaging and shareable content specifically tailored to resonate with the identified audience segments. We combined informative posts about the Blood Bank Campaign with interactive elements like quizzes, polls, and contests to encourage participation and registration. We employed gamification elements, such as reward systems and challenges, to keep the audience engaged and motivated throughout the campaign.
In parallel, we implemented targeted advertising campaigns, optimizing ad creatives and placements to reach the specified audience segments effectively. Continuous monitoring and analysis of campaign performance allowed us to make real-time adjustments, ensuring that we were maximizing reach and engagement. The combination of user-centered content, gamification, and targeted advertising culminated in a tremendous 38 million engagements and the achievement of the follower count goal of 2.2 million, marking the success of our strategy.
Conclusion
By putting a user-centered approach into action and leveraging the power of social media, we successfully elevated Boby Chemmanur International Group's Facebook presence. The astounding 38 million engagements and significant follower growth underscore the campaign's success in driving registrations for their Blood Bank Campaign.