hi! welcome to my small corner on the internet.
here are a few things about me and what i've built along the way:
having built businesses from the ground up, i know how tough it can be to handle marketing when you're focusing on day-to-day operations. i regularly offer hands-on support to small and local businesses in areas like:
💡 My pricing philosophy:
I don't have fixed package prices or strict retainers. We'll simply talk about where you are and what you need.
If I genuinely feel I can make a difference for your business and you're just starting out or short on budget, I am happy to provide my service for free. You would only cover direct software, hosting, or domain costs if any exist.
With deep experience managing digital campaigns in the higher education sector, I help universities and institutions grow student demand through paid media: taking care of strategy, delivery, and optimisation for prospective undergraduate, postgraduate, and international recruitment.
a few favourite pieces i've written on strategy, agency culture, unlearning, and momentum:
The best agencies don't just learn fast, they unlearn faster. In a landscape that punishes certainty and rewards adaptability, marketing success depends not on knowing more, but on letting go of what used to work.
The ‘get shit done’ mindset is the engine of modern agency culture and also, perhaps, its blind spot. In this post, I unpack the appeal and the danger of prioritising speed over strategy, urgency over thoughtfulness, and output over outcome.
There's a difference between working in an agency and having agency. One is a place. The other is a mindset. And that difference changes everything about how people create, lead, and move through chaos.
It sounds almost laughably simple, right? Like something you'd see on a novelty mug or hear from a fitness bro mid-pushup. But the more I sit with it, the more it feels oddly profound. Not because it's deep in the philosophical sense, but because it cuts straight through all the overthinking, procrastinating, perfectionist gymnastics we do before doing literally anything.
There was a time when every big brief made me anxious. Big goals, big promises, big pressure. I'd open a blank doc and stare at it for hours, trying to find the perfect idea. It took me years to realise that the secret isn't in thinking bigger, it's in starting smaller. Once I began slicing big goals into small, doable steps, everything started moving faster.